Trade shows are a great way to attract new customers! Adding a professional look to your display table with our custom table throws, custom table drapes and covers or custom table runners. is key to making the impression you want. Beside a great table banner there are many factors to consider when trying to attract new customers.

Trade shows can be an incredibly effective promotion and sales tool for any small, mid-sized or large business. Whether you're new to trade shows or an experienced trade show participant, I believe the below tips will help you get the best bang for your buck!

1) Know why your participating in the show.

Ask yourself "What do I expect to gain from being at this particular show? Having a clear idea about this is properly the most important thing you will need to do. Having more than one goal is OK. But remember too many goals can sometimes be overwhelming and unattainable. Make your goals simple and measurable. The point is that you need to be clear about what your participation in the trade show is going to achieve. Ultimately, how will it affect your business.

2) Pick the right trade show that "YOUR" customer's will attend

Choosing the right trade shows to attend is imperative! If your selling garden products you don't want to attend a show about airports because some airports have flowers in front them. Don't concentrate on 5% of your business in hopes that you may obtain new customers. Concentrate on the 95% of your business. Build that portion successfully and the time will come when you can begin to jump into smaller markets to round out your brand.

3) Get the word out!

Let everybody know you're going to be at a particular trade show. Make sure to invite clients, suppliers, and other "potential" customers to attend the show. Be sure you give them the details, such as your booth number, the location of the trade show, and some other attendees that you think your customer will be interested in. While the goal is to help your customer suggested attendees should not compete with you. Don't forget to advertise in your monthly news letters and on your website.

Trade shows are a great vehicle for businesses to expand their base. Keep in mind being of service is your goal here. Helping a customer solve a problem even if it doesn't include buying from you can benefit you in the long run. Immediate return on investment at a show isn't always possible but establishing a relationship with a potential buyer is! Have fun!

by: The Flagman

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