In most countries, the market is still a place that holds considerable importance. This is somewhere they get their supplies, meet people, and participate in social exchanges that hold their community together. This was the original purpose of the marketplace: a place where people can gather and bond together by displaying what they have to sell or whatever they are willing to part with.

Marketplaces are vital to the whole social structure. This is especially true for communities in rural areas that rely on themselves to produce the necessary things for survival. Since they aren't self-sufficient, they also rely on the person next door to produce what they cannot. These markets are actually festive in nature. They use custom flags of different colors in order for people to spot these centers of action from a long way off. After all, a festive mood set by the colors can help keep the people happy and willing to bargain.

Since people cannot produce everything they need to survive, they rely on other people to produce what they cannot. This system of interdependence helps people bond together since they do need to be in good relations with their neighbor if they want to bargain for a certain commodity. Sometimes, there are new producers that want to get noticed since they also offer goods that could benefit the rest of the community. They can use their own custom flags in order to tell people about the products that they sell. This way, they become part of the whole system.