Advertising has come a long way. Cave paintings are our ancestors' way of showing directions to the nearest hunting ground. Different hunters that find different hunting grounds gain reputations and become important figures in the tribe. Today isn't very different. Companies are competing in getting as much people into their product line as they can by almost any ethical means possible. Cave paintings have evolved into custom flags, table banners , large format billboards, neon signs and so on. Multimedia is a whole different story. Sometimes simpler is better.

Banners are one of the most common ways of advertising a product. A well designed banner can essentially lure and hypnotize a passerby into reading whatever it is that's on it. They are cheap, easy to display and don't need that much maintenance. They can do wonders for the company that commissions them or drown them in controversy.

Billboards are another way of telling people about your product, event, and so on. Billboards often have sparse pieces of information. This is because most billboards are displayed on highways and roads. People won't have enough time to read too much information. A well made advertising campaign uses a combination of billboards banners and flyers each having more and more information respectively

With the dawn of the television, advertising has grown into an art form. A college degree in advertising was unheard of half a century ago. This only proves that advertising has become a serious matter and contributes to the growth of any company.