Print media has its quirks. Though a lot of people think it's a simple job of recording and presenting whatever goes on in the world. What they don't know is that it is often systemic and calculated. It may even be down to an exact science. It follows a strict workflow from getting ideas, to the actual publishing of the article, poster, newspaper, or banner.
These days, we are visually oriented. Newspapers are no longer restricted to type without images. In olden days, printing presses had a hard time printing images. These days, each story has to have an accompanying story. Press conferences are also held for the gathering of information especially for important people. If you see a table with a custom table banner as a table cloth, then most likely it is a press conference.
One quick way of presenting information is the use of billboards and street banners. These come in the form of large, concise and visually appealing signs that we usually see on roadsides, on buildings and so on. Because of their concise nature, the readers won't need to stress themselves to read details. A banner or billboard should be able to catch the attention of the audience. It should be able to provide enough information to generate interest and give details as to where to follow up on this information. The size is just as important as the design. A good design is visually appealing on its own but it all depends on how visible that good design is. In recent decades, large format billboards and banners with large fonts have gained popularity.
