Cities all over the world have their own set of festivals and celebrations. The city officials would sit down and talk about how to make the most out of what they have and then present the best festive mood that they could muster. It is during these times that the best colors of the city become revealed.

The first objective of city officials is to get sponsors for the events of the city. Sometimes, the cost of managing events is too high for the city treasury alone to shoulder. Therefore, the best thing for them to do is to get sponsors from the private sector. Sponsors sometimes require that they get advertising rights in one way or another. That is why city officials opt to use street banners in order to advertise certain events as there is a lot of space on these banners that would allow them to fit the name of the sponsor as well as important information regarding the event.

The second objective of the city officials would be to decorate the city. They use a lot of things to achieve this. They would sometimes use art displays in order to line certain streets with artistic or historical value. Other times they would line buildings with flags or such. But the most common way of achieving this is by using the same street pole banners that they used to advertise to achieve this. This is because the banners are also colorful. This sets the mood for the city as well as adds to the decorations that can be put in place.