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Friday, November 7, 2014
There are moments when you needed to purchase something that you are not used of buying. Or somewhat like a first time to buy something and there are too many brands to choose from and you don’t know which to pick. But then you remember an ad you just passed by outside the store, an ad that promotes the item you need. And this influenced you to buy that certain brand of the item. And this is exactly is the power of an outdoor signage, the ability to influence a buying decision.
The good thing about outdoor signage is that it is visible to potential customers. With just enough kind of image, colors and designs and a simple yet catchy texts that are just right to give information to viewers on what you are offering,  there is a big chance that potential customers will remember the ad.
But even if you have the right kind of ad the key here is location or where the ad must be placed. Aside from the size or the type of outdoor ad, whether it is poster size or as huge as billboards, the location plays a big role to make the outdoor signage effective. Effectiveness is identified basing on how many people can actually see the ad and recall it. When identifying a location, you must know your target market and identify where your target market is.

Outdoor signage location choices are wide. Advertising locations can be on public utilities and structures. With a good campaign and location, you can encourage potential customers to buy your product.

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by: The Flagman