A technique used in real estate selling, the idea that everybody wants what everybody wants makes selling a whole lot easier because with the impression that something is heavily desired, it is easy to desire it also. When all these desires pile up, your product gets talked about, your product is coveted and before you know it, its value has multiplied exponentially. Luxury product companies have spent a lot of time developing the desire for their items so when you own one, you, yourself, becomes desired too. And isn't that a good thing?

It doesn't matter if they're as big as a Rolls Royce or as small as a 3 carat diamond ring. Specialty items, like miniature flags of luxury, will always remain to be seen, not heard.

Luxury items are programmed in such a way that they are heavily sprinkled with all the things that glimmer and glitter. They are given the best kinds of materials and when they are announced in the market, they are endorsed by the best looking celebrities in such posh settings. This announcement is the complemented with heavy promotional advertisements. There is just no way to not want such things!

Because everybody wants a piece of such fine specialty stuff, they always top anybody's Christmas and birthday wish list. It didn't take long for the rest of the competitors to feel the pressure of hyping up their introductory ads also. After building up their product lines, they start building up the brands also. They redesign their insignia and put them up in corporate logo flags. They come up with innovations to top the other products. They present easier paying schemes. Truly, even the luxurious can participate in a dog-eat-dog market.