Back in the old days, royal families really made their business public. Everything they did was made known to people even if they were utterly private matters. This was largely because they knew that they had to keep the public entertained so they wouldn't revolt. Thus, they let the public witness a royal drama.

The royal announcers have been portrayed as people with loud voices and loud trumpets. While this may be true in some cases, royal announcers actually carried a street pole banner with the royal seal on it. Simply carrying this around was a sign that people should listen to the person carrying it. They usually had to do things without the aid of a musical instrument. That is why they had to carry banners so everyone would be quiet when they saw the sigil.

The royal family also advertised their clan for prospects of marriage. They had flags around the town walls with their family crest displayed as well as street pole banners lining common travel routes within the territory controlled by the family. This meant that merchants who traveled those paths could bring news back to their kingdoms about potential alliances with another kingdom in terms of marriages. It wasn't just for keeping the public occupied with the royal drama. Rather, it was also about keeping in touch with other kingdoms in the area. After all, that was what was important to them during that time. They had to form alliances with other kingdoms by letting their princes and princesses marry as a form of treaty.