The most cost-effective way to advertise a brand, a product, a service, a person or an organization is to put up
street banners where everyone passing by could see and note whatever is being advertised on the banner. These street banners are quite noticeable and can be seen by passersby on public roads and may be viewed by frequent fliers from the airspace. Now this definitely upholds the main purpose of advertising- to promote the subject on a larger scale, affecting more than the target market.
While this may be good news to the advertising firms and their clients, street banners have become a nuisance to some so that rules and regulations concerning the installation of street banners have been put to law. Standards and limitations have been specified including the display location, duration of display and the dimension allowable for display of street banner. Indeed, the government have strict policies regarding the mounting of street banners. Some cities actually do not allow putting up of street banners by advertising agencies despite being an area where the government might earn revenue as permits must be secured and taxes must be paid before putting up a street banner.
Taking the extreme level, the local government of Moscow has completely banned the putting up of street banners and has removed currently existing street banners. To allay possible complaints from the advertisers and clients, a budget has been allocated to reimburse advertisers for the expenses incurred for the street banners.
Sadly, the custom banners industry in this locality is declining as a result of the government ban. In consequence, more jobs are lost and the unemployment rate continuous to plunge. When asked why there is a total ban for street banners in Moscow, the local government said that these banners tend to exaggerate what is being advertised leading to market deception and cause heavier traffic and pollute the city.
So what is the moral lesson in this story? Advertisers must exercise honest and responsible product endorsements and make sure that people are dispatched to make sure that the banners do not clutter the city. And most especially, advertisers must abide by the rules concerning
street banners.
Labels: custom banners, custom street banners, outdoor banner, shop banner, store banner
by:
The Flagman
