Different shops around the world have their ways of using the various special occasions in their calendars. They have their own themes that coincide with those occasions and they use those themes to redecorate their establishments. They do this because those occasions usually require products to be themed accordingly. For example, during Valentines' day, the products are usually colored red or are themed after love or relationships. Hence, the shops themselves should also reflect some of the emotions attributed to the occasion. That is why some of the shops set up custom flags that reflect the occasion.

Sometimes, the occasion isn't one that coincides with an emotion or a special season for giving gifts. It could be a sports season that has a very strong following from the fans. Usually, these seasons occur during major tournaments. This is when fans also want to get into the game without really taking part in the tournament as competitors. That is why they start looking for things that will remind them of that sport. If shops can capitalize on this demand, they can make money by selling golf flags and other paraphernalia.

Making it big in business isn't that difficult. You need the right combination of street smarts and knowledge for you to adjust to the market environment. Furthermore, you need to know how to read your customers. After all, they will be the ones who will buy from you. If you don't read their interests well enough, they just won't buy from you.