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Thursday, April 16, 2015
Gift certificates are one way of raking in huge revenues for the whole year, but you will have to take advantage of special holidays and birthdays to send these out to people. You can offer a gift certificate sale after Thanksgiving to prepare for the Christmas season. People generally spend and shop more during Christmas time.
December is considered as the busiest month of the year by many companies, which is why it is also the perfect time to make gift certificates.
One great promo that involves gift certificates is to offer customers a chance to purchase a certificate valued at $100 to receive another gift certificate worth $20 for free. The extra bonus will set you apart from the rest of the competition and encourage customers to flock to your shop during Christmas. You should also include restrictions on the gift certificates, such as setting the application and expiry periods. It is best that you separate the date of redemption of the bonus certificates to manage your cash flow better and continue getting customers even after the holidays are done. For example, the $20 gift certificates may only be redeemed beginning January 1 up to March 31. You can also set the restriction that these cannot be converted into cash. Business can be slow during the first quarter of the year but having the gift certificates will ensure that you continue raking in more money despite the hump period.

Many business owners experience huge success with this formula. Advertise your gift certificate promo accordingly and observe how well your business can do all-year-round.

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by: The Flagman