I am fascinated with businesses that display proudly our Old Glory and it gave me the urge to interview owners about the impact of this symbol to their sales in particular. To the majority they cannot quantify the effect, but many were using the flag only to show their patriotism and support for our troops sent to hot spots around the world.
On the other hand, I tried to talk to consumers who frequent these establishments and they have nice things to say. A war veteran who came in for coffee has been enticed by the presence of the US flag as it offers warmth and a feeling of camaraderie. It seems that you are entering again into the company of comrades and mingle intimately with your buddies.
A housewife and her kid who obviously is out for her weekly grocery shopping picked this particular establishment because of the presence of the
American flag. This gave her a sense of security, that nothing could go wrong especially after 911. She used to be critical of people and stare at them blankly for any clues as to their intention, but in this store she can rest her fears and do what she had to do - shopping.
For an out of town executive who roamed around town and was looking for neat a place for lunch, luckily found this place flying the American flag. Rightfully he feels this must be the best watering hole this side of town.
So, owners of this establishment may not be aware of the attraction given by the flag, but the fact remains that clients patronize, again because of the flag.
by:
The Flagman
