This is the predicament, "to have or not to have" that met us as we came out of the conference room with top executives of our company. We are actually a medium scale company engaged in the business of selling brand new cars and as such we were asked to study the viability of a new outlet.
The new showroom was an old warehouse located along the main thoroughfare in Austin. Being on a drab neighborhood, if we open, we are to transform the place into a top of the line car dealership complete with service facilities. Our main worry is not on the renovation of the structure because professionals were hired for the job, but the marketing push necessary to appeal to customers.
As the blueprint of the plans were handed to us, it is clear that everything has been thought of, the facade is truly eye catching with gold colored aluminum cladding and generous areas of glass that makes anything inside visible. We only made suggestions on the visual contrasts created by our company name against the imposing backdrop.
Our car dealership includes some of the known brands in the industry, Lexus, BMW's, Benzes, Lamborghini's, Lincoln's and so on. We find it hard to accommodate all of these in the facade, so we decided to advertise our products using large twirler flags.
We hired the services of NorthStar Flags and Poles to duplicate the logo's of car brands and design the custom twirler flag for us. We placed a series of
custom twirler flags 500meters before and after our showroom. I guess our recommendations made an impact because we have stayed afloat even with the high cost of gas.
by:
The Flagman
