A lot of store owners and store managers take for granted the power of advertising; or they simply do not understand the concept. Most owners and managers do not decide to start advertising when they are still flocked by customers and clients. In fact, most owners and store managers of Small and Micro enterprises see advertising as somewhat of a last resort; a last attempt at getting back customers they have lost along the way.

However, there is only so much that advertising can do to a business that has already started dying a natural death. This is all part of the business time line; and nothing, not even powerful advertising, can stop this.

The key in advertising is perfect timing. Advertise when you are just starting up, to speed up your peak. And advertise as well when you are on top, to stay there as long as possible. Now, advertising does not have to mean full tri media campaigns; it may be as simple as putting out signs or custom flags outside your store.

Simple things, just like these can make your store more attractive to the customer. However, there are a lot of things to consider for a truly effective advertising strategy. Carefully study what colors your customers respond to. Does you target market respond to images or text? Are your custom flags and signs enough to get their attention? What is the message that you want to convey with these advertising tools? Do your customers and clients understand the message you want to impart?